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A science that the layman cannot understand because he is a guinea pig in the hands of the technological aristocrats.
Beyond natural appeal, which in fact doesn’ t exist because everything is so manipulated, conditioning to adhere to the technology giants’ platforms uses an arsenal of diverse methods. Neuromarketing techniques Neuromarketing uses neuroscience to understand how the human brain reacts to marketing stimuli. By monitoring brainwave activity, eye movements and other physiological measures, companies can better understand consumer preferences and decision-making processes.
This knowledge is then used to optimize advertising, product design and user experiences to maximize engagement and drive sales. For example, Netflix uses neuro-trackers to predict the success of its shows and tailor its recommendations to each subscriber. Similarly, companies like Frito-Lay have used neuroimaging to optimize packaging design, identifying colors and textures that elicit positive emotional responses from consumers. Eye-tracking technology is used to analyze where users focus their attention on a website or advertisement, enabling companies to refine their visual content and layout. By understanding the unconscious drivers of consumer behavior, tech giants can subtly influence users’ choices and increase their spending.
Flashmag! Issue 159 April 2025
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