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Flashmag April 2019 www.flashmag.net
Research (GSR), a company specially created to access the accounts of anyone who had clicked on the GSR app, which was included in the bundle of “free services” offered by Facebook.
At the end of the 1950s, American journalist Vance Packard described a type of "strange and rather exotic" influence that was developing rapidly in the United States and was, in a way, more threatening than the fictitious types of control, represented in novels. According to Packard, American business leaders and politicians were beginning to use subtle and, in many cases, totally undetectable methods to change people's thinking, emotions, and behaviors based on the knowledge of psychiatry and social sciences.
Beyond the subliminal stimulation, which the American journalist Vance Packard quotes in his 1959 book The Hidden Persuaders, in an essay published in 1964, entitled The Naked Society, Packard makes a jump in the future, and rebels against what would become with the arrival of the internet 30 years later, a blatant invasion of privacy by the collection of individual data. Packard criticized the unfettered use of private information by advertisers to create marketing programs. He castigated what Lyndon B. Johnson had disguised under the innocent terms, of great social initiative, the proposed national databank which should rather serve the multinationals who would exploit private information to create advertising campaigns.
By gaining access to private data, with the help of social sciences, marketers quickly learned to play with the insecurities, weaknesses, unconscious fears, feelings of
aggression, and sexual desires of people to influence their thoughts, their emotions, and behaviors, without them realizing that they were being manipulated.
Nowadays the 3 big giants in the field of new technologies Google, Facebook, and Apple do not deprive themselves of these methods to get what they want from the global populace, because while they collect the individual data of their billions subscribers or customers, they store them, and eventually analyze them and use them for their own mercantile interests in their advertising campaigns, they do not hesitate to sell them purely and simply to other companies. Also, the maxim that if a product is free for the public like Facebook, WhatsApp, Skype, Hangouts ... It means it is the public who in fact is the product of consumption, is checked with acuity. The cybernetic activity of billions of Internet addicts who use these "free" platforms is an immeasurable windfall of data collected free of charge. Google for example Decide which web pages to include in the results of its search engine, and how to rank them. This simple selection is one of the best kept secrets in the world. In fact, this ordered list is so good that about 50% of clicks of users go to the first two results listed, and more than 90% of the clicks to the 10 elements listed on the first page of the results. Few people view other results pages, even if they are often in the thousands, which means they probably contain a lot of useful information. As Internet users read higher ranked articles much more easily, companies now spend billions of dollars each year trying to deceive Google's search algorithm. The computer program that allows them to select and rank; in order to give them a significant advantage over their competitor. Winning a notch can mean the difference between the success and failure of a business, and going into the best slots can be the key to big profits.
According to the Pew Research Center, Google holds a virtual monopoly on Internet searches in the United States. 83% of Americans indicated that Google was the search engine they used most often. So, if Google favors a candidate for an election, its impact on undecided voters could easily decide the outcome of the election.